WHAT ONE PILL OR DRINK A DAY CAN DO TO YOU!

CLIENT  STUDIO &lotte    SIZE  40 m2    SITE  Dutch Design Week – Strijp-t TQ4  RESPONSIBILITY  Concept, design and realization    CONSTRUCTION   Edwin Schulte PHOTOGRAPHY   Studio Indruk

ASSIGNMENT

WHAT ONE DRINK OR PILL A DAY CAN DO TO YOU is a social experiment where I focus on human experiences in order to create a unique interaction. The emotions you feel in every element are formed through your own sense of hearing, taste, sight, touch and smell. These dictate how we interpret our surroundings. And this is exactly what I use to develop unique interactions that create a connection between spatial branding and you as a visitor.

Because do you know what the daily consequences are for you from that one glass or pill? I understand, you enjoy the life you’re living. And a glass of wine is simply part of it. And yes, you’ll definitely enjoy that party way more with something extra (you know what I mean). Super innocent and great fun, but do you actually know what the daily consequences are for you? Let me take your senses on a journey...

For the Dutch Design Week in Eindhoven I wanted to create a concept which makes people look at their own behavoir. With the exhibition WHAT ONE DRINK OR PILL A DAY CAN DO TO YOU I created excitement, feelings and a personal experiment which is further told.

BASIC PRINCIPLE

Create a unique interaction based on our senses. Where visitors get excitement and

feel a personal experiment based on

a social issue.

DESIGN

END RESULT