CLIENT VVAO - association of women with higher education LEAD AGENCY Artishock COLLABORATION Nederlands Leder en Schoenenmuseum SIZE 303 m2 SITE Museum Slager, NL RESPONSIBILITY Concept, design and realization
CONSTRUCTION Studio Nuance PHOTOGRAPHY Studio Indruk
Linking VVAO as a role model and the time periods they lived and worked through the shoes they wore along with their contemporaries, with a shoe linking the two women.
To celebrate its 100th anniversary, the VVAO commissioned the exhibition ‘In Their Footsteps’. What influences did the social status of women have on the shoes they wore? And did a change take place in the way they dressed as it became more acceptable for women to follow higher education and work? All the selected VVAO
role models had a professional career, with or without a family alongside them.
Every role model is represented by one, two or three shoes: a shoe that the VVAO figurehead could have worn, a shoe that their female contemporaries without a professional career could have worn, and a festive shoe that brings these two groups together and connects them.
The exhibition ends in a firework of shoes that celebrates 100 years of the VVAO. For the exhibition, four artists from different disciplines showed their vision of the women by means of a work of art. The four disciplines are: photography, animation, poetry and music. A unique outcome of the design is that there is a perfect balance between the art in the museum and the exhibition for the VVAO.