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NATIONALE-NEDERLANDEN WORKSPACE

CLIENT  Nationale-Nederlanden    SIZE  37.0000 m2    SITE  Den Haag and Rotterdam RESPONSIBILITY  Concept storytelling    

CONSTRUCTION  Gielissen    PHOTOGRAPHY  Riesjard Schropp

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ASSIGNMENT

Anchor 1

The goal from Nationale-Nederlanden is to create a 100% circular office with a goal to create zero waste and fulfill WELL platinum certification. The design is made by Fokkema&Partners, whereby I had the honor to create the communication layer between the interior and the end user. Because if you create a high-end office full of circular materials you should explain. Not only to shown where you’re coming from, but also to educate your end-user, stimulated them as well motivate them to create a better and healthier world.

 

With this in my mind I decided to create different communication layers alternating with short messages, difficult flowcharts, material analyses as well temporary communication. For me communication is not only words, but it might also illustrations. And with that in my mind I would like to show you the design process of this design. Let’s start by the beginning!

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Every sustainable

goal becomes bigger

when you share it!

DESIGN

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Material analyse

Flowcharts

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END RESULT

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Temporary messages

100% biodegradable paper.
Plant the labels and grow
your own flowers!

Digital brochure

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