CLIENT Nationale-Nederlanden SIZE 37.0000 m2 SITE Den Haag and Rotterdam RESPONSIBILITY Concept storytelling
CONSTRUCTION Gielissen PHOTOGRAPHY Riesjard Schropp
The goal from Nationale-Nederlanden is to create a 100% circular office with a goal to create zero waste and fulfill WELL platinum certification. The design is made by Fokkema&Partners, whereby I had the honor to create the communication layer between the interior and the end user. Because if you create a high-end office full of circular materials you should explain. Not only to shown where you’re coming from, but also to educate your end-user, stimulated them as well motivate them to create a better and healthier world.
With this in my mind I decided to create different communication layers alternating with short messages, difficult flowcharts, material analyses as well temporary communication. For me communication is not only words, but it might also illustrations. And with that in my mind I would like to show you the design process of this design. Let’s start by the beginning!
goal becomes bigger
when you share it!